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FIFASalesforce

How FIFA uses Salesforce

Adopted · Press release · Jun 2026 · Agentforce 360, Slack

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AdoptedUnverifiedSep 14SalesforcePower workforce operations, host city coordination, and fan engagement across tournaments.salesforce.comStory →
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Sep 2026Power workforce operations, host city coordination, and fan engagement across tournaments.unverified
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ExpandedSep 16Live Nation EntertainmentExpanded Agentforce fan support to its U.S. venues after a festival agent pilotSalesforceStory →ExpandedSep 15SiemensUsed Agentforce to qualify every inbound lead for its 18,000 sellersSalesforceStory →AdoptedSep 14Transportation Security AdministrationDeployed an AI agent that answers routine traveler questions about airport securitySalesforceStory →AdoptedAug 5U.S. ArmyDeployed IL5 Agentforce agents for 24/7 HR support at Army Human Resources CommandSalesforceStory →ExpandedJul 24Department of Veterans AffairsSigned a three-year Agentic Enterprise License Agreement across the departmentSalesforceStory →Moved toJul 8Department of the Air ForceReplaced a legacy fleet system to manage 84,000 vehicles across 389 locationsSalesforceStory →
What
Sep 2026Expanded Agentforce fan support to its U.S. venues after a festival agent pilot
Live Nation EntertainmentExpandedSalesforce
Sep 2026Used Agentforce to qualify every inbound lead for its 18,000 sellers
SiemensExpandedSalesforce
Sep 2026Deployed an AI agent that answers routine traveler questions about airport security
Transportation Security AdministrationAdoptedSalesforce
Aug 2026Deployed IL5 Agentforce agents for 24/7 HR support at Army Human Resources Command
U.S. ArmyAdoptedSalesforce
Jul 2026Signed a three-year Agentic Enterprise License Agreement across the department
Department of Veterans AffairsExpandedSalesforce
Jul 2026Replaced a legacy fleet system to manage 84,000 vehicles across 389 locations
Department of the Air ForceMoved tofrom legacy ERP fleet management systemSalesforce