How FIFA uses Salesforce

Adopted · Press release · Jun 2026 · Agentforce 360, Slack

Brought Agentforce 360 and Slack to World Cup 2026 operations and fan engagement

Other Salesforce customers

Date	Customer	What	Source
Sep 202610 days ago	Live Nation Entertainment	Expanded Agentforce fan support to its U.S. venues after a festival agent pilot Live Nation EntertainmentExpanded37,000 fan interactions in 12 daysSalesforce	SalesforcePress release
Sep 202611 days ago	Siemens	Used Agentforce to qualify every inbound lead for its 18,000 sellers SiemensExpanded100% of inbound leads engagedSalesforce	SalesforcePress release
Sep 202612 days ago	Transportation Security Administration	Deployed an AI agent that answers routine traveler questions about airport security Transportation Security AdministrationAdopted96% of routine inquiries resolvedSalesforce	SalesforcePress release
Aug 20267 weeks ago	U.S. Army	Deployed IL5 Agentforce agents for 24/7 HR support at Army Human Resources Command U.S. ArmyAdopted9.2 million people supportedSalesforce	SalesforcePress release
Jul 20262 months ago	Department of Veterans Affairs	Signed a three-year Agentic Enterprise License Agreement across the department Department of Veterans AffairsExpanded$1.6B over 3 yearsSalesforce	SalesforcePress release
Jul 20262 months ago	Department of the Air Force	Replaced a legacy fleet system to manage 84,000 vehicles across 389 locations Department of the Air ForceMoved tofrom legacy ERP fleet management system$13.5B vehicle fleetSalesforce	SalesforcePress release