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572 stories · 410 customers

Masters TournamentIBM

How Masters Tournament uses IBM

Expanded · Press release · Mar 2026 · watsonx Orchestrate, Granite

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Other IBM customers

ExpandedUnverifiedOct 22Scuderia Ferrari HPPower interactive fan experiences and race summaries in a mobile app using AI agentsnewsroom.ibm.comStory →AdoptedUnverifiedOct 7ProvidenceStreamline and automate internal hiring and requisition workflowsnewsroom.ibm.comStory →ExpandedSep 22Marist UniversityInstalled an IBM z17 mainframe for a new AI Innovation Incubator, extending a 50-year partnershipIBMStory →ExpandedAug 24United States Tennis AssociationAdded three new AI-powered features to the US Open app and site for 14 million fansIBMStory →RenewedMay 26AbertisSigned a new five-year global deal with IBM to modernize its systems on SAP S/4HANAIBMStory →ExpandedMay 1Scuderia FerrariAdded a watsonx AI Companion and Game Center to its fan app for nearly 400 million fansIBMStory →
What
Oct 2026Power interactive fan experiences and race summaries in a mobile app using AI agentsunverified
Scuderia Ferrari HPExpandednewsroom.ibm.com
Oct 2026Streamline and automate internal hiring and requisition workflowsunverified
ProvidenceAdoptednewsroom.ibm.com
Sep 2026Installed an IBM z17 mainframe for a new AI Innovation Incubator, extending a 50-year partnership
Marist UniversityExpandedIBM
Aug 2026Added three new AI-powered features to the US Open app and site for 14 million fans
United States Tennis AssociationExpandedIBM
May 2026Signed a new five-year global deal with IBM to modernize its systems on SAP S/4HANA
AbertisRenewedIBM
May 2026Added a watsonx AI Companion and Game Center to its fan app for nearly 400 million fans
Scuderia FerrariExpandedIBM