Turned 50+ years of final-round broadcasts into a searchable AI archive with watsonx
From IBM Debuts New AI Enabled Digital Experiences for the 90th Masters Tournament, IBM, Mar 2026.6 months ago Masters Tournament stack · IBM customers
How Masters Tournament uses IBM
Expanded · Press release · Mar 2026 · watsonx Orchestrate, Granite
Other IBM customers
| Date | What |
|---|---|
| Sep 20264 days ago | Installed an IBM z17 mainframe for a new AI Innovation Incubator, extending a 50-year partnership |
| Aug 20264 weeks ago | Added three new AI-powered features to the US Open app and site for 14 million fans |
| May 20264 months ago | Signed a new five-year global deal with IBM to modernize its systems on SAP S/4HANA |
| May 20264 months ago | Added a watsonx AI Companion and Game Center to its fan app for nearly 400 million fans |
| Mar 20266 months ago | Engaged IBM Consulting to redesign operations with agentic AI and automation enterprisewide |
| Jan 20268 months ago | Renewed its 36-year Wimbledon technology partnership with IBM in a multi-year deal |