Expanded · Press release · Aug 2026 · watsonx
Added three new AI-powered features to the US Open app and site for 14 million fans
Stated outcome: 14 million fans a year
From IBM and the USTA Introduce New AI-Powered Fan Experiences for 2026 US Open, IBM, Aug 2026.2 months agoChecked Sep 26, 2026 United States Tennis Association stack · IBM customers
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| Oct 2026Power interactive fan experiences and race summaries in a mobile app using AI agentsunverified Scuderia Ferrari HPExpanded30% increase in productivity for app product development lifecyclenewsroom.ibm.com |
| Oct 2026Streamline and automate internal hiring and requisition workflowsunverified |
| Sep 2026Installed an IBM z17 mainframe for a new AI Innovation Incubator, extending a 50-year partnership |
| May 2026Signed a new five-year global deal with IBM to modernize its systems on SAP S/4HANA |
| May 2026Added a watsonx AI Companion and Game Center to its fan app for nearly 400 million fans |
| Mar 2026Turned 50+ years of final-round broadcasts into a searchable AI archive with watsonx |
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