Expanded · Press release · Aug 2026 · watsonx
Added three new AI-powered features to the US Open app and site for 14 million fans
Stated outcome: 14 million fans a year
From IBM and the USTA Introduce New AI-Powered Fan Experiences for 2026 US Open, IBM, Aug 2026.4 weeks ago United States Tennis Association stack · IBM customers
| Date | What |
|---|---|
| Sep 20264 days ago | Installed an IBM z17 mainframe for a new AI Innovation Incubator, extending a 50-year partnership |
| May 20264 months ago | Signed a new five-year global deal with IBM to modernize its systems on SAP S/4HANA |
| May 20264 months ago | Added a watsonx AI Companion and Game Center to its fan app for nearly 400 million fans |
| Mar 20266 months ago | Turned 50+ years of final-round broadcasts into a searchable AI archive with watsonx |
| Mar 20266 months ago | Engaged IBM Consulting to redesign operations with agentic AI and automation enterprisewide |
| Jan 20268 months ago | Renewed its 36-year Wimbledon technology partnership with IBM in a multi-year deal |
Saturdays: new public customer stories, renewals and migrations, only in weeks with some.