How Scuderia Ferrari HP uses IBM

Expanded · Press release · Oct 2026 · IBM Bob, IBM Consulting Advantage, IBM watsonx · Unverified

Power interactive fan experiences and race summaries in a mobile app using AI agents

Stated outcome: 30% increase in productivity for app product development lifecycle

Deploying 70+ reusable AI skills and 30+ agents, IBM Bob and IBM Consulting Advantage have increased productivity overall by 30% for the product development lifecycle (PDLC) of the app.

From IBM and Scuderia Ferrari HP Expand AI-Powered Fan Experience Ahead of the United States Grand Prix, newsroom.ibm.com, Oct 2026.5 days agoChecked Oct 27, 2026 Scuderia Ferrari HP stack · IBM customers

Unverified: found by the daily run and not yet checked by hand.

Other IBM customers

AdoptedUnverifiedOct 7

ProvidenceStreamline and automate internal hiring and requisition workflowsnewsroom.ibm.comStory →ExpandedSep 22

Marist UniversityInstalled an IBM z17 mainframe for a new AI Innovation Incubator, extending a 50-year partnershipIBMStory →ExpandedAug 24

United States Tennis AssociationAdded three new AI-powered features to the US Open app and site for 14 million fansIBMStory →RenewedMay 26

AbertisSigned a new five-year global deal with IBM to modernize its systems on SAP S/4HANAIBMStory →ExpandedMay 1

Scuderia FerrariAdded a watsonx AI Companion and Game Center to its fan app for nearly 400 million fansIBMStory →ExpandedMar 23

Masters TournamentTurned 50+ years of final-round broadcasts into a searchable AI archive with watsonxIBMStory →

Date	Customer	What	Source
Oct 20262 weeks ago	Providence	Oct 2026Streamline and automate internal hiring and requisition workflowsunverified ProvidenceAdoptedReduced administrative effort by 90% and lowered transfer costs by 60%newsroom.ibm.com	newsroom.ibm.comPress release · Checked Oct 15, 2026
Sep 20265 weeks ago	Marist University	Sep 2026Installed an IBM z17 mainframe for a new AI Innovation Incubator, extending a 50-year partnership Marist UniversityExpandedIBM	IBMPress release · Checked Sep 26, 2026
Aug 20262 months ago	United States Tennis Association	Aug 2026Added three new AI-powered features to the US Open app and site for 14 million fans United States Tennis AssociationExpanded14 million fans a yearIBM	IBMPress release · Checked Sep 26, 2026
May 20265 months ago	Abertis	May 2026Signed a new five-year global deal with IBM to modernize its systems on SAP S/4HANA AbertisRenewed5 yearsIBM	IBMPress release · Checked Sep 26, 2026
May 20265 months ago	Scuderia Ferrari	May 2026Added a watsonx AI Companion and Game Center to its fan app for nearly 400 million fans Scuderia FerrariExpandedIBM	IBMPress release · Checked Sep 26, 2026
Mar 20267 months ago	Masters Tournament	Mar 2026Turned 50+ years of final-round broadcasts into a searchable AI archive with watsonx Masters TournamentExpandedIBM	IBMPress release · Checked Sep 26, 2026