Adopted · Vendor case study · Undated · Unverified
HubSpot used dbt Cloud and Snowflake to empower analysts, boost autonomy, and improve analytics efficiency...
Ultimately, it was the analyst community at HubSpot who discovered the secret to owning their own tooling– dbt .
From HubSpot empowers analysts with dbt Cloud | dbt Labs, getdbt.com.Checked Sep 25, 2026 HubSpot stack · dbt Labs customers
Unverified: found by the daily run and not yet checked by hand.
| What |
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| Feb 2026Used Claude across engineering, marketing and customer success teams |
| UndatedAccelerating software development, content creation, and technical troubleshootingunverified |
| What |
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| UndatedStandardize metrics and manage analytics workloads across data projectsunverified |
| UndatedAutomate data pipeline development and standardize enterprise business metricsunverified ZendeskExpanded2.5x increase in engineering velocitygetdbt.com |
| UndatedOnboards sales and executive users to SQL data modeling, starting with the options business |
| UndatedData mesh transformations on Snowflake shared across 70,000 internal data consumers |
| UndatedMoves transformation ownership to analysts, rebuilding SSIS pipelines as dbt models |
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