How Banco Bradesco uses Teradata

Adopted · Vendor case study · Jan 2022 · Teradata Vantage · Unverified

Customer scoring and segmentation to inform CRM decision making across sales channels.

Stated outcome: Over 8,000 client clusters identified

We score and segment all of our customers in Teradata, which informs decision-making and customer journeys with Salesforce as the distribution engine.

From In-database Analytics to Accelerate Data Operationalization, teradata.com, Jan 2022.4 years agoChecked Oct 10, 2026 Banco Bradesco stack · Teradata customers

Unverified: found by the daily run and not yet checked by hand.

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